Trisanjaya, Steven (2020) Perancangan dan Implementasi Iklan Video IGTV pada Indo Flora Flowers Shop. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Indo Flora Flowers Shop berdiri sejak tahun 1995. Indo Flora Flowers Shop bergerak di bidang penjualan bunga atau florist yang selama ini masih menawarkan produk dan jasanya di Kota Batam. Perusahaan ini hanya menggunakan media sosial instagram sebagai media promosi produk dan jasa. Maka dari itu, penulis pun menawarkan bantuan kepada perusahaan tersebut akan dibuatkan sebuah iklan video berupa, menampilkan produk dan jasa yang akan ditawarkan kepada konsumen. Iklan Video tersebut akan diimplementasikan ke IGTV salah satu fitur milik instagram. Sebagai tujuan untuk mempromosikan produk dan jasa serta meningkatkan exposure akun instagram milik Indo Flora Flowers Shop. Alat yang digunakan untuk perekaman video yaitu Kamera Canon 750D dan aplikasi pengeditan video menggunakan software Adobe Premiere Pro CC 2018. Hasil akhir iklan video yang diimplementasikan ke IGTV mendapatkan 264 views dan feedback. Keberhasilan implementasi iklan video ini, bisa menjadi solusi dalam pemecahan masalah pada media promosi dan informasi. ********************************************************************** Indo Flora Flowers Shop was founded in 1995. Indo Flora Flowers Shop is engaged in the sale of flowers or florists who have been offering products and services in Batam City. This company only uses social media Instagram as a media to promote products and services. Therefore, the author also offers assistance to the company will be help them for making an advertisement video, by displaying products and services that will be offered to consumers. The advertisement video will be implemented on IGTV. As an objective to promote products, services and also to improve the exposure of Indo Flora Flowers Shop's Instagram account. The tool used for recording the video was Camera Canon 750D and the editing application using Adobe Premiere Pro CC 2018 software. The final advertisement video implemented on IGTV, gets 264 views and feedback. This successful video advertisement, can be a problem solving solution in the media promotion and information.
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Video advertisement, Social media, Instagram, IGTV, Adobe Premiere Pro CC 2018 |
| Subjects: | T Technology > Information technology |
| Divisions: | School of Computer Science > Information System |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 30 Apr 2020 06:28 |
| Last Modified: | 30 Apr 2020 06:29 |
| URI: | http://repository.uib.ac.id/id/eprint/2711 |
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