Jecksen, Jecksen (2020) Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen pada Hypermarket di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Pengkajian yang dilakukan ini menggunakan objek yang memiliki tujuan untuk mencari tahu faktor-faktor apa saja yang dapat pengaruhi keputusan pembelian bagi masyarakat terhadap Hypermarket di Kota Batam. Pengkajian yang dilakukan ini juga memiliki tujuan untuk membantu semua pihak terkait untuk memperhatikan faktor tersebut agar dapat menarik konsumen untuk melakukan transaksi pembelian pada Hypermarket di Kota Batam. Pengkajian yang dilakukan ini ditujukan kepada Konsumen yang telah pernah berkunjung ke Hypermarket di Kota Batam untuk sedekar mengunjungi ataupun melakukan transaksi pembelian di Hypermarket seperti, Carrefour, Hypermart dan Lotte Mart. Sebanyak 380 Kuesioner dibagikan untuk pengujian yang dilakukan dengan menggunakan program SPSS 22. Hasil dari Pengkajian menyatakan seluruh variabel independen diantaranya adalah CSR, Social Media Marketing, Store Environment, Sales Promotion, Perceived Value yang mempengaruhi Purchase Decision ********************************************************************** This study uses an object that has the objective to find out what factors can influence purchasing decisions for the public against hypermarkets in Batam City. The study carried out also aims to help all parties concerned to pay attention to these factors in order to attract consumers to make purchases at the Hypermarkets in Batam City. This study is aimed at Consumers who have visited Hypermarkets in Batam City for a visit or purchase transactions at Hypermarkets such as Carrefour, Hypermart and Lotte Mart. 380 Questionnaires were distributed for tests conducted using the SPSS 22 program. The results of the study stated that all independent variables including CSR, Social Media Marketing, Store Environment, Sales Promotion, Perceived Value that affect Purchase Decision.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | Similarity: 24 |
| Uncontrolled Keywords: | purchase decision, corporate social responsibility, social media marketing, store environment, sales promotion, perceived value |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 27 Apr 2020 04:34 |
| Last Modified: | 27 Apr 2020 04:35 |
| URI: | http://repository.uib.ac.id/id/eprint/2065 |
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