Suryana, Suryana (2020) Analisis Faktor Faktor yang Mempengaruhi Keputusan Investasi Asuransi Unit Link di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh dari pengetahuan polis, kepercayaan nasabah, kualitas pelayanan, tingkat pendapatan, tingkat resiko dan faktor demografi (usia, jenis kelamin, pendidikan dan pekerjaan) terhadap keputusan investasi produk asuransi unit link di kota Batam. Penelitian ini menggunakan data primer, yaitu data diperoleh melalui survei dengan mendistribusikan instrumen penelitian kuesioner secara online. Teknik pemilihan sampel yang digunakan yaitu Purposive Sampling dengan jumlah responden sebanyak 140 responden. Metode analisis data yang digunakan yaitu Analisis Partial Least Squares. Hasil penelitian menunjukkan bahwa pengetahuan polis, kepercayaan nasabah, kualitas pelayanan dan faktor demografi (usia, jenis kelamin, pendidikan dan pekerjaan) tidak berpengaruh signifikan terhadap keputusan investasi asuransi unit link di kota Batam, dengan tingkat ketepatan prediksi (R square) sebesar 72,7%. Hasil ini menunjukkan bahwa variabel pendapatan dan resiko merupakan faktor penting yang mendasari keputusan investasi khususnya produk asuransi unit link. ********************************************************************** This study aims to determine the effect of policy knowledge, customer confidence, service quality, income level, risk level and demographic factors (age, gender, education, and employment) on investment decisions of unit-linked investment products in Batam. This study uses primary data, which is data obtained through surveys by distributing questionnaire research instruments online. The sample selection technique used is Purposive Sampling with 140 respondents. The data analysis method used is Partial Least Squares Analysis. The results showed that policy knowledge, customer trust, service quality and demographic factors (age, gender, education, and occupation) did not significantly influence the investment decision of unit-linked investment in Batam, with a prediction accuracy (R square) of 72.7%. These results indicate that the income and risk variables are important factors that underlie investment decisions, especially unit-linked investment products.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | Similarity: 24 |
| Uncontrolled Keywords: | policy knowledge, customer trust, service quality, income level, risk level and demographic factors (age, gender, education, and employment) and unit-linked investment decisions |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 22 Apr 2020 09:15 |
| Last Modified: | 28 Apr 2020 02:35 |
| URI: | http://repository.uib.ac.id/id/eprint/2023 |
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