Analisis dan Penerapan Sistem Promotion Mix pada Toko JC Accessories di Batam

Edwin, Edwin (2020) Analisis dan Penerapan Sistem Promotion Mix pada Toko JC Accessories di Batam. Project Report. UNSPECIFIED. (Submitted)

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Abstract

Laporan Kerja Praktek bertujuan membantu pemilik Toko JC Accessories yang berlokasi di BCS Mall dalam mengembangkan usaha dengan menerapkan Promotion Mix, belum promosi yang dilakukan Toko JC Accessories sehingga Toko JC Accessories mengalami penurunan omset dan penurunan pelanggan baru. Pelaksanaan kerja praktek ini menggunakan metode wawancara dan observasi. Kerja Praktek ini mengidentifikasi masalah, menyusun strategi promosi, menetapkan biaya dan anggaran, evaluasi meningkatkan petumbuhan pelanggan baru dan meningkatkan profit Toko JC Accessories. Kerja Praktek memberikan hasil seperti strategi promosi yang diterapkan pada Toko JC Accessories, Advertising dengan pembuatan kartu nama dan spanduk, Sales Promotion memberikan diskon dan gratis ongkir serta Direct Marketing berupa sosial media Instagram dan Facebook. Strategi promosi dirancang berdasarkan yang dibutuhkan oleh pemilik toko menjalankan usaha ini. ********************************************************************** The internship report is to help the owner of the JC Accessories Store located in BCS Mall in developing the business by applying Mixed Promotions, because no promotions has been done at the JC Accessories Store so the JC Accessories Store face decrease profit and no new customer. The implementation of this practical work use interview and observation methods. This practical work is done by identifying problems, collecting data, developing promotional strategies, setting costs and budgets, implementing strategies and evaluating to increase the growth of new customers and increase the profit of JC Accessories. Job Training provides results such as the application of promotional strategies applied to the JC Accessories Store, advertising by making name and banner cards, sales promotion by giving discounts, free postage and direct marketing in the form of Instagram dan Facebook social media. The promotion strategy was designed based on the needs needed by the shop owner to run this business.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 23
Uncontrolled Keywords: Promotion Mix, Advertising, Sales promotion, Direct marketing
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 29 Apr 2020 06:57
Last Modified: 29 Apr 2020 07:00
URI: http://repository.uib.ac.id/id/eprint/2471

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