Analisis Penggunaan Aplikasi Digital Payment OVO Menggunakan Metode UTAUT (Studi Kasus: Mahasiswa Universitas Internasional Batam)

Oksaningtyas, Tita (2020) Analisis Penggunaan Aplikasi Digital Payment OVO Menggunakan Metode UTAUT (Studi Kasus: Mahasiswa Universitas Internasional Batam). Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui penggunaan dari aplikasi digital payment OVO terhadap mahasiswa di Kota Batam khususnya mahasiswa Universitas Internasional Batam. Penelitian ini untuk mengetahui penggunaan dari aplikasi OVO tersebut dapat dilakukan menggunakan hubungan antara variabel “Behavioral Intention” terhadap varibel “Performance Expectation”, “Effort Expectation”, “Social influence”, “Facility Conditions”. Penelitian ini didasari dari metode UTAUT (Unified Theory of Acceptance and Use of Technology). Penelitian ini dianalisa dan kemudian diuji secara kuantitatif dan data yang diterima merupakan hasil dari penyebaran kuesioner yang dilakukan secara online kepada Mahasiswa dari Universitas Internasional batam sebanyak 370 mahasiswa. Data yang didapat dan dikumpulkan lalu diolah menggunakan software SPSS versi 25. Dari penelitian yang dilakukan oleh penulis dapat diambil kesimpulan bahwa Performance expectation tidak mempengaruhi Behavioral Intention secara signifikan sedangkan Effort Expectation, Social influence dan Facility Conditions mempengaruhi Behavioral Intention secara signifikan.-----------This research was conducted to determine the use of the OVO digital payment application for students in Batam City, especially University of International Batam students. This study aims to find out the use of the OVO and its relationship between dependent variable "Behavioral Intention" and independent variables "Performance Expectation", "Effort Expectation", "Social influence", "Facility Conditions". This research is based on the UTAUT method (Unified Theory of Acceptance and Use of Technology). This research was analyzed and then tested quantitatively, and the data received was the result of distributing questionnaires conducted online to 360 students of Universitas International Batam. The data obtained and collected were then processed using SPSS version 25. It can be concluded that the Performance expectation is not significantly affect Behavioral Intention while Effort Expectation, Social Influence and Facility Condition significantly affects Behavioral Intention.

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