Rebranding Foodies Night Festival Menggunakan Analisis 4p di Kota Batam

Selli, Lionita Foo (2020) Rebranding Foodies Night Festival Menggunakan Analisis 4p di Kota Batam. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Selama sekitar 5 bulan, penulis melakukan penelitian serta observasi analisis 4P di event yang diselenggarakan oleh PBB (Pejuang Bazaar Batam) / KitaPro di Kota Batam. Tujuan penulis untuk melakukan penulisan Kerja Praktek ini yaitu untuk mengetahui brand image untuk meningkatkan fungsi event yang diselenggarakan oleh PBB (Pejuang Bazaar Batam) / KitaPro di Kota Batam. Penulis menggunakan metode wawancara dan observasi langsung kelapangan sehingga dapat mendapatkan strategi 4P yang ada di event tersebut dan menganalisanya sehingga penulis dapat menuangkannya di laporan kerja praktek ini. Hasil dari laporan ini adalah strategi 4P yang terdapat pada event Foodies Night Festival yang diselenggarakan oleh PBB (Pejuang Bazaar Batam) / KitaPro serta memberikan saran dan ide untuk meningkatkan kinerja event ini di masa depan. ********************************************************************** For about 5 months, author has conducted research and observation of 4P analysis at an event organized by the PBB (Pejuang Bazaar Batam) / KitaPro in Batam City. The purpose of the writer to write this Job Training is to find out the brand image to improve the function of the event organized by the PBB (Pejuang Bazaar Batam) / KitaPro in Batam City. The author uses the interview method and direct observation to the field so that it can get the 4P strategy at the event and analyze it so that the writer can pour it in this practical work report. The results of this report are the 4P strategy contained in the Foodies Night Festival event organized by the PBB (Pejuang Bazaar Batam) / KitaPro and to provide suggestions and ideas to improve the performance of this event in the future.

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