Jordan, Michael (2020) Rebranding Foodies Night Festival Menggunakan Analisis SWOT di Kota Batam. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Selama kurang lebih 20 minggu atau 5 bulan sampai sekarang penulis melakukan penelitian dan observasi analisis SWOT di salah satu event di Kota Batam. Event ini diselenggarakan oleh PBB (Pejuang Bazaar Batam) / KitaPro. Tujuan dari kerja praktek penulis yaitu menciptakan brand image yang memiliki fungsi untuk meningkatkan event yang ada di Kota Batam. Penulis menggunakan metode wawancara dan observasi secara langsung dan menemukan variabel-variabel SWOT yang terdapat di event tersebut dan menganalisanya menuangkannya ke dalam laporan kerja praktek ini. Hasil dari laporan ini yaitu variabel-variabel SWOT yang terdapat pada event foodies night festival yang diselenggarakan oleh PBB / KitaPro dan beberapa saran dan ide untuk memajukan event ini kedepannya. ********************************************************************** For approximately 20 weeks or 5 months until now the authors conducted research and observation of SWOT analysis at one of the events in the city of Batam. This event was organized by the PBB (Pejuang Bazaar Batam) / KitaPro. The author's aim on this practical work is to create a brand image that has a function to enhance events in Batam City. The author uses the method of interview and direct observation and find out what SWOT variables are in the event and analyze them and pour them into this practical work report. The results of this report are the SWOT variables found in the Foodies Night Festival held by PBB / KitaPro and some suggestions and ideas for advancing this event going forward.
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 10 |
| Uncontrolled Keywords: | Rebranding, Event, SWOT |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism H Social Sciences > HC Economic History and Conditions |
| Divisions: | School of Economic and Business > Tourism |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 30 Apr 2020 08:19 |
| Last Modified: | 30 Apr 2020 08:22 |
| URI: | http://repository.uib.ac.id/id/eprint/2814 |
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