Pengaruh Variabel Advocate Recommendation, Accounting Information, External Information, Individual Needs dan Company’s Image terhadap Keputusan Investasi Investor Saham di Kota Batam

Michael, Michael (2019) Pengaruh Variabel Advocate Recommendation, Accounting Information, External Information, Individual Needs dan Company’s Image terhadap Keputusan Investasi Investor Saham di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini mempunyai fungsi dan tujuan dalam menganalisis pengaruh dari faktor-faktor eksternal dan internal investor dalam melakukan keputusan investasi investor saham di kota Batam. Dengan menggunakan variabel-variabel berupa Advocate Recommendation, Accounting Information, External Information, Individual Needs dan Company’s Image yang mempunyai tingkat relevan dan pertimbangan investor ketika melakukan investasi saham. Metode yang digunakan berupa analisis data primer yang diperoleh melalui penyebaran kuesioner secara langsung dan tidak langsung kepada investor di kota Batam. Metode analisis menggunakan uji analisis regresi linear berganda untuk mengetahui pengaruh signifikan variabel dependen terhadap independen. Dengan melakukan beberapa uji analisis yang dibantu dengan program sistem SPSS sehingga memperoleh hasil dari penelitian ini. Hasil penelitian ini berupa kelima variabel bebas yang digunakan mempunyai pengaruh signifikan positif terhadap keputusan investasi investor saham di kota Batam. ********************************************************************** This research has a function and purpose in analyzing the influence of external and internal factors of investors in making investment decisions in the field of shares in the city of Batam. By using variables in the form of Advocate Recommendation, Accounting Information, External Information, Individual Needs and Company Image that have relevant levels and considerations of investors when investing in shares. The method used is in the form of primary data analysis obtained through the distribution of questionnaires directly and indirectly to investors in the city of Batam. The method of analysis uses the test of multiple linear regression analysis to determine the significant effect of the dependent variable on independent. By conducting several analysis tests that are assisted with the SPSS system program so that they obtain results from this study. The results of this study in the form of the five independent variables used have a significant positive effect on investment decisions of stock investors in the city of Batam.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 20
Uncontrolled Keywords: Stocks Investment Decisions, Batam Investor, Investor Characteristics
Subjects: H Social Sciences > HG Finance
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 16 Oct 2019 10:30
Last Modified: 16 Oct 2019 10:30
URI: http://repository.uib.ac.id/id/eprint/1506

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