Analisis Pengaruh Intangibility Terhadap Perceived Risk Pembelian Rumah pada Tahun 2015 di Kota Batam

Widiawati, Osy and Rahmanita, Rahmanita (2016) Analisis Pengaruh Intangibility Terhadap Perceived Risk Pembelian Rumah pada Tahun 2015 di Kota Batam. Journal of Accounting & Management Research, 12 (1). pp. 57-68. ISSN 1907-6487

[img]
Preview
Text
Artikel 7-Journal of Accounting and Management Research, Vol 12 No 1 2016.pdf

Download (486kB) | Preview

Abstract

This research discussed about house purchase 2015 and the factors that influence it. This study examines the influence of physical intangibility, generality and mental intangibility with of involvement, prior knowledge, word of mouth and extra warranties as mediator. This study objects is consumers who buy a house in 2015 by developer. Data collected from 250 respondents at some developers by use convenience sampling method. Data analysis used SPSS version 23. The result indicates the acceptance of all hypotheses which test in this research. The hypothesis is the positive and significant effect of four mediated variables (Involvement, Prior Knowledge, Word Of Mouth and Extra Warranties) to perceived risk as dependent variables.

Item Type: Article
Uncontrolled Keywords: Physical Intangibility, Generality, Mental Intangibility, Involvement, Prior Knowledge, Word Of Mouth, Extra Warranties, Perceived Risk.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: School of Economic and Business > Management
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 29 Sep 2017 09:20
Last Modified: 29 Sep 2017 09:20
URI: http://repository.uib.ac.id/id/eprint/815

Actions (login required)

View Item View Item