Factors of Purchase Intention Mediated by Attitude Toward to Photovoltaic (PV) Panel in Batam

Wyidia, Wyidia (2023) Factors of Purchase Intention Mediated by Attitude Toward to Photovoltaic (PV) Panel in Batam. Masters thesis, Universitas Internasional Batam.

[img] Text
2044049_FF RAPI FIX.pdf - Published Version
Restricted to Repository staff only
Download (1MB)

Abstract

This research has objective to determine the variables Environment Concern, Product Knowledge, Effort Expectancy, Green Advertisment, Social Influence influence to Purchace Intention through Attitude toward to Photovolatic Panel, also the Perceived Cost direct influence to PV Panel Purchase intention. Focus of research are 74 representatives of multinational company in Batam. The questioner is using purposive sampling method and analyzed with using Partial Least Square Structural Equation Modeling (PLS_SEM) with SmartPLS Version 4.0 program. The result of this research is Environment Concern and Product Knowledge has siginificant influence to the Attitude toward to PV Panel, also Product Knowledge, Environment Concern and Perceived Cost has significant influence to the dependant variable Purchase Intention, and the mediating variable Attitude toward to PV Panel has significant influence to PV Panel Purchase Intention. While the variables Effort Expectancy, Green Advertising, Social Influence are has not significant influence to the Attitude toward to PV did not have significant influence to PV Panel Purchase Intention.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Keywords: Photovolatic; Solar Panel; Purchase Intention; Environment Concern; Product Knowledge; Perceived Cost; Effort Expectancy; Green Advertising; Social Influence; Attitude.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: School of Economic and Business > Master of Management
Depositing User: Rio Gusma Hendra
Date Deposited: 09 Jan 2026 03:45
Last Modified: 15 Jan 2026 04:47
URI: http://repository.uib.ac.id/id/eprint/6617

Actions (login required)

View Item View Item
UIB Digital Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.