Robin, Robin (2016) Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, Trust, Website Service Quality Terhadap Online Purchase Intention. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Pada perkembangan era modern pembelian secara online semakin berkembang sejalan dengan perkembangan teknologi yang berkembang sangat pesat. Keinginan kosumen untuk melakukan pembelian secara online dipengaruhi oleh beberapa faktor penting seperti perceived ease of use, perceived usefulness, trust, dan website service quality. Penelitian ini menggunakan metode servei purpose sampling untuk mendapatkan data untuk digunakan, objek penelitian ini merupakan konsumen yang sudah pernah mengakses website belanja internet. Hasil penelitian ini menunjukkan bahwa perceived ease of use, trust dan website service quality berpengaruh secara signifikan terhadap online purchase intention, akan tetapi variabel perceived usefulness sendiri tidak terdapat pengaruh secara signifikan terhadap Online purchase intetion. Kata kunci: Perceived Ease of Use, Perceived Usefulness, Trust, Website Service Quality, Online Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perceived Ease of Use, Perceived Usefulness, Trust, Website Service Quality, Online Purchase Intention |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | School of Economic and Business > Management |
| Depositing User: | Rio Gusma Hendra |
| Date Deposited: | 24 Sep 2024 06:59 |
| Last Modified: | 24 Sep 2024 06:59 |
| URI: | http://repository.uib.ac.id/id/eprint/6313 |
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