Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat Terhadap Penggunaan E-Mail di Kalangan Mahasiswa

Herman, Herman (2005) Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat Terhadap Penggunaan E-Mail di Kalangan Mahasiswa. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Technology Acceptance Model (TAM) is an information systems theory that models how users come to accept and use a technology. TAM purpose to predicts user will ultimately use software application based upon causal relationship among belief and attitudinal constructs that influence usage behavior. This study applies TAM to assess the user acceptance of a particular email application in two different perceived : perceived ease of use and perceived usefulness. Based on using research model and hypotheses, highlight important results from a study that to get 39 respondent student from International Batam University and this study confirms two hypotheses : perceived ease of use affect significant toward usage email and perceived usefulness affect significant toward email usage. The results findings that perceived ease of use but perceived usefulness did influence email usage. Keyword : Technology Acceptance Model, Perceived Ease of Use, Perceived Usefulness, Email Usage

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