Analisis Pengaruh Cooperation, Communication, Adaptation to Expectations, dan Trust Terhadap Satisfaction

Betty, Betty (2012) Analisis Pengaruh Cooperation, Communication, Adaptation to Expectations, dan Trust Terhadap Satisfaction. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

The research wants to explain about how to build supplier satisfaction for the concept of satisfaction in firm-supplier relationships. Causal relations are also analyzed by testing a model based on structural equations. Generalization of the conclusions should begin with a previous analysis to consider the similarities and differences between contexts. The data of the research are based on the buyer’s perspective. Cooperation, communication, trust and adaptation to expectations explain satisfaction. Suppliers are able to identify elements affecting satisfaction. In order to establish lasting relationships, suppliers must identify the real needs of companies. They must also manage cooperation, communication and trust. The conclusions could be valuable to both buyers and seller. This study aims to investigate the satisfaction in industrial company with cooperation, communication, adaptation to expactations, and trust in Batam. Statistical method used to test the research hypothesis is a multiple regression analysis method with the individual level of analysis units. Primary data obtained directly from the object of research. A total of 350 questionnaires were distributed to respondent. Purposive sampling method was used in this study. The results showed for all variables had significant effects with the other variable. Keyword : Supply chain management,Cooperation, Communication, Trust, Customer satisfaction

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