Faktor-faktor yang Mempengaruhi E-Loyalty

Sarimin, Sarimin (2011) Faktor-faktor yang Mempengaruhi E-Loyalty. Undergraduate thesis, Universitas Internasional Batam.

Text Sarimin_0541043.pdf - Published Version Restricted to Repository staff only Download (5MB)

Abstract

The more rapid growth of the business world on current economic conditions resulted in the emergence of fierce competition among companies both manufacturing and service companies are now increasingly widespread in the city of Batam. So that such companies must make every effort to achieve goals. The higher the level of competition in the business world, then the lower the odds of developing a company. Every company always expect customer satisfaction on the products offered. With a sense of satisfaction, consumers will be interested to buy products or use the services of the company. The purpose of this study was to examine whether there is influence between website quality, corporate image and perceived social presence of satisfaction, trust and e-loyalty. The respondents obtained from four-star hotel guests in Batam who use online banking using a random sample of data analysis tool that is by using multiple regression, survey methods done by distributing 250 questionnaires with a return rate of 100%. The results of this study indicate that satisfaction and trust has positive influence on e-loyalty. Website quality, corporate image and perceived social presence has positive influence on satisfaction. Similarly, Web site quality, corporate image, perceived social presence has positive influence on trust. Keywords: Website quality, Corporate image, Perceived social presence, Satisfaction, Trust, E loyalty.

Actions (login required)

View Item