Analisis Brand Name dan Promotion pada Perceived Value dan Store Image Terhadap Purchase Intention

Yenni, Yenni (2010) Analisis Brand Name dan Promotion pada Perceived Value dan Store Image Terhadap Purchase Intention. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Consumer behavior generally that can be seen in daily life is buying behavior. Buying behavior is a behavior exhibited by consumers in search of something, buy, use, evaluate, discard the products and services, and ideas which they hope their needs will be satisfied. And will buy back the products that have been used. The purpose of this study is to test whether there is influence about perceived quality, perceived value, emotional value, sponsor image, store image as the independent variables as the dependent variable purchase intention. Survey methods conducted by distributing questionnaires and 115 questionnaires the return 100%. The results of this study indicate that perceived quality, perceived value, emotional value and store image is not influenced significantly to the purchase intention. And perceived value is not affected significantly to perceived quality. While the sponsor image significant effect on purchase intention. Keyword: Perceived quality, Perceived value, Emotional value, Sponsor image, Store image and Purchase intention.

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