Pengaruh Post Purchase Perceived Value Terhadap Customer Commitment dengan Customer Trust dan Customer Satisfaction Sebagai Variabel Intervening

Alimin, Alimin (2010) Pengaruh Post Purchase Perceived Value Terhadap Customer Commitment dengan Customer Trust dan Customer Satisfaction Sebagai Variabel Intervening. Undergraduate thesis, Universitas Internasional Batam.

Text Alimin_0441042.pdf - Published Version Restricted to Repository staff only Download (5MB)

Abstract

Today’s market situation, most variation of product that could be purchased, which have causes higher demand toward purchasing of product, including services and goods. For certain goods, the usages of the products is not always as we imagined. When we received the products, it could have problem that the products we bought is not the same as we purchased, damaged, dissatisfaction toward the product we bought, especially for services. So the sellers need to keep their customer commitment in order to protect their market share. This research purposes is to test post purchase perceive value effects toward customer satisfaction and customer commitment, customer satisfaction effect toward customer trust and customer commitment on travel agency’s clients in batam. The sampling method used is random sampling. The number of the respondent are 171 peoples. Later the data was process by simple regression and multiple regression. The results show that post purchased perceive value have significant effect on customer satisfaction and customer commitment, there is effect of customer satisfaction and customer trust on customer commitment on travel agency’s clients in Batam. Keyword: Post purchase perceive value, Customer satisfaction, Customer commitment, Customer satisfaction, Customer trust, Customer commitment.

Actions (login required)

View Item