Analisis Pengaruh Relational Benefits Terhadap Repurchase Intention dengan Favorable Inequity dan Affective Commitment Sebagai Variabel Intervening

Hartini, Hartini (2010) Analisis Pengaruh Relational Benefits Terhadap Repurchase Intention dengan Favorable Inequity dan Affective Commitment Sebagai Variabel Intervening. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Customer loyalty is the final effect of purchase, which is defined as an attitude and intention to behave in the future. Loyal customers tend to give affective commitment to the company, such as: the commitment to continue subscribing to the company's commitment to provide recommendations to others, the desire to tell the things positive about the company to others, and willingness to pay a premium (cost burden). The author tried to test the influence of relational benefits, favorable inequity, affective commitment to the relational benefits on customers of full service restaurant in Batam. Testing is done by using 141 samples with media survey questionnaire methods. Data obtained was processed by using SPSS program. The method used to analyze these data is by using simple regression methods and multiple regressions. This study shows the results of that confidence benefits, social benefits, and special treatment benefits have an influence on favorable inequity. Confidence benefits and social benefits have no effect on affective commitment, while special treatment benefits influence affective commitment. Favorable inequity also have an influence on affective commitment and repurchase intention. Likewise with affective commitment, influence on repurchase intention. According to research results, expected the company can improve services for the creation of customer repurchase intention. Keywords: Relational benefits, Favorable inequity, Affective commitment, Repurchase intention

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