Analisis Faktor-Faktor yang Mempengaruhi Repatronage Intentions

Dedy, Dedy (2010) Analisis Faktor-Faktor yang Mempengaruhi Repatronage Intentions. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

The increasing number of retail companies in the marketing field of competition is increasing. Service quality and customer satisfaction are widely recognized as a major factor in the formation of interest in buying customers. Samples are people who make purchases at department stores such as Golden Truly and the Sun in Batam. The number of samples distributed on a sample of 215 consumers who shopped at department stores. The sampling method used was by way of purposive sampling technique using regression and multiple regression. Results showed that, (1) store service provision significantly affect the perceived value for money, (2) store service provision does not significantly affect customer satisfaction, (3) store service provision significantly affect consumption feeling, (4) perceived value for money significantly affect customer satisfaction, (5) feeling consumption does not significantly affect customer satisfaction, (6) perceived value for money does not significantly influence repatronage intentions, (7) customer satisfaction did not significantly influence repatronage intentions, (8) consumption significantly influences the feeling repatronage intentions. Keyword : Store service provision, Perceived value for money, Customer satisfaction, Consumption feeling, Repatronage intentions.

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