Pengaruh Emotional Contangion, Availaibity Bias, Overconfidence, Loss Aversion dan Herding Terhadap Pengambilan Keputusan Investasi Saham di Kota Batam

Elmadiani, Chintia (2020) Pengaruh Emotional Contangion, Availaibity Bias, Overconfidence, Loss Aversion dan Herding Terhadap Pengambilan Keputusan Investasi Saham di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari emotional contangion, availability bias, overconfidence, loss aversion dan herding terhadap pengambilan keputusan saham di kota Batam. Objek penelitian adalah investor milenial di kota Batam. Metode penyebaran kuesioner sebanyak 220 responden. Metode pengumpulan data menggunakan metode purpose sampling. Hasil analisis yang dilakukan dengan menggunakan SmartPLS versi 3.2. Hasil penelitian ini menunjukkan emotional contangion, availability bias, overconfidence, loss aversion dan herding terhadap pengambilan keputusan saham di Kota Batam berpengaruh signifikan positif. Sehingga, faktor- faktor emotional contangion, availability bias, overconfidence, loss aversion dan herding mempengaruhi investor dalam pengambilan keputusan saham di Kota Batam.------------------------------------------This research aims to analyze the influence of emotional contangion, availability bias, overconfidence, loss aversion and herding on stock decision making in Batam City. The object of the research is millennial investors in Batam City. The method of disseminating questionnaires as many as 220 respondents. The data collection method uses the purpose sampling method. The results of the analysis were done using SmartPLS version 3.2. The results of this study show emotional contangion, availability bias, overconfidence, loss aversion and herding to stock decision making in Batam City had a significant positive effect. Thus, emotional contangion factors, availability bias, overconfidence, loss aversion and herding affect investors in stock decision making in Batam City.

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