Analisis Pengaruh Lifestyle, Attitude, Subjective Norms, Perceived Ease Of Use, Perceived Usefulness dan Perceived Behavior Control Terhadap Credit Card Intention di Kota Batam

Lilyanna, Lilyanna (2020) Analisis Pengaruh Lifestyle, Attitude, Subjective Norms, Perceived Ease Of Use, Perceived Usefulness dan Perceived Behavior Control Terhadap Credit Card Intention di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuan menganalisis adakah pengaruhnya variabel lifestyle, attitude, subjective norms, perceived ease of use, perceived usefulness dan perceived behavior control terhadap credit card intention di kota Batam. Data penelitian berasal dari 220 responden khususnya yang bertempat tinggal di kota Batam. Pengimplikasian metode Non Probability Sampling atas didapatkannya data penelitian, teknik purposive sampling diterapkan saat memilih sampel. Penggunaan SPSS (Statistical Package for the Social Science) untuk olah data. Penelitian menghasilkan pernyataan variabel attitude, perceived ease of use, perceived usefulness dan perceived control perilaku berpengaruh signifikan terhadap credit card intention di kota Batam. Sedangkan lifestyle dan subjective norms tidak berpengaruh signifikan terhadap credit card intention di kota Batam.---------------------------------------------------------This study aims to analyze the influence of the variables of lifestyle, attitude, subjective norms, perceived ease of use, perceive usefulness and perceived behavior control and of credit card intention in Batam. The research data came from 220 respondents especially those who live in the city of Batam. Non Probability Sampling method applied in the research data and purposive sampling technique used for the sample selection. SPSS (Statistical Package for the Social Science) help to process the data. The research gave states that attitude, perceived ease of use, perceived usefulness, perceived behavior control and perceived risk significantly influence the credit card intention in Batam. Meanwhile, lifestyle and subjective norms have no significant effect on the credit card intention in Batam.

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