Perancangan Earned Media dan Internet Marketing Sebagai Media Pemasaran Modern Restoran Kelong Jembatan 2

Wily, Wily (2020) Perancangan Earned Media dan Internet Marketing Sebagai Media Pemasaran Modern Restoran Kelong Jembatan 2. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kerja praktek menjadi kesempatan bagi penulis untuk menerapkan pendidikan dan ilmu yang dimiliki untuk membantu kondisi usaha kecil menengah yang ada di sekitar masyarakat. Apabila penulis berhasil menerapkan solusi atas permasalahan yang muncul, maka penulis akan merasa siap menghadapi dunia kerja nyata nantinya ketika penulis dinyatakan lulus dari program S-1 yang sedang dijalankan oleh penulis. Adapun kegiatan kerja praktek yang dilakukan penulis berdasarkan arahan dari dosen pembimbing dan disepakati Restoran Kelong Jembatan 2 Barelang menjadi lokasi yang tepat sebagai lokasi kerja praktek. Restoran Kelong Jembatan 2 Barelang bertempat tepatnya di Pulau Nipah, jembatan 2 barelang. Restoran Kelong Jembatan 2 masih merupakan usaha rintisan dari pemilik usaha yang merasakan kesuliatan di dalam mengembangkan usahanya karena banyaknya pesaing di sekitar lokasi dan pemilik usaha yang belum pernah melakukan kegiatan pemasarans sama sekali. Papan nama yang merupakan hal utama terkait usaha tidak dimiliki dan tidak tergantung di pintu masuk ketika awal pengunjung melakukan kunjungan kerja praktek. Hal tersebut menjadi pertimbangan penulis dan memilih Restoran Kelong Jembatan 2 sebagai tempat penulis melakukan kerja praktek dan belajar mengenai dunia kerja nyata di masa perkuliahan. ********************************************************************** Practical work becomes an opportunity for writers to apply their education and knowledge to help the conditions of small and medium businesses around the community. If the author successfully applies a solution to the problems that arise, then the writer will feel ready to face the real world of work later when the author is declared to graduate from the undergraduate program being run by the author. The practical work activities carried out by the writer based on the direction of the supervisor and it was agreed that the Kelong Jembatan 2 Barelang Restaurant would be the right location for the location of practical work. Kelong Jembatan 2 Barelang restaurant is located precisely on Nipah Island, the 2nd barelang bridge. The Kelong Jembatan 2 restaurant is still a pioneering effort from business owners who feel difficulties in developing their business because there are many competitors around the location and business owners who have never carried out any marketing activities. Signboard which is the main thing related to the business is not owned and does not depend on the entrance when the initial visitors make practical work visits. This is the author's consideration and chose the Kelong Jembatan 2 restaurant as a place for writers to do practical work and learn about the real work world during lectures.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 12
Uncontrolled Keywords: Earned Media, Internet Marketing, Social Media, Marketing
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 06 May 2020 05:35
Last Modified: 06 May 2020 05:37
URI: http://repository.uib.ac.id/id/eprint/3192

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