Safitri, Alvina (2020) Pemanfaatan Media Sosial Sebagai Media Pemasaran Online pada Bisnis Warung Makan Bakso Arek malang. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kegiatan kerja praktik ini dilakukan untuk membantu pemilik usaha bakso arek malang dalam meningkatkan penjualan serta mengembangkan usaha. bakso arek malang berada di perumahan Tiban Koperasi, warung bakso ini didirikan oleh Bapak Herianto beserta Ibu Sundari pada tahun 2018. Kegiatan kerja praktik dilakukan pada 01 Oktober 2019 hingga 31 januari 2020. Metode yang dilaksanakan selama proses kerja praktik yakni observasi dan wawancara, perancangan atas strategi pemasaran, serta implementasi atas strategi yang telah dirancang. Strategi yang digunakan untuk membantu pemasaran usaha yakni membuat akun penjual melalui aplikasi GoJek serta memberikan sales promotion yakni diskon harga terhadap pelanggan pada hari yang ditentukan yakni hari jumat. Strategi yang diterapkan mampu menghasilkan peningkatan atas omzet usaha dengan adanya tambahan pemesanan yang terdapat pada aplikasi gojek serta bertambahnya pengunjung pada hari jumat untuk mendapatkan diskon pembelian. ********************************************************************** This practical work is carried out to assist the owner of bakso arek malang in increasing sales and developing their business. Bakso arek malang is located in the Tiban Koperasi residence. The meatball stall was founded by Mr.Herianto and Mrs.Sundari in 2018. Practical work activities are carried out from the 1st of October, 2019 to the 31st of January, 2020. The methods implemented during the practical work process are observation, interviews, design of marketing strategies and implementation of said strategies. The strategy used to help business marketing is to create a seller account through the GoJek application and provide sales promotion, which is a price discount to customers on a specified day, namely Friday. The strategy implemented is able to produce an increase in business turnover with the additional reservations found on the Gojek application and increase customers on Fridays with the help of discounts.
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 22 |
| Uncontrolled Keywords: | Sales Promotion, Online Marketing |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 05 May 2020 04:11 |
| Last Modified: | 05 May 2020 04:19 |
| URI: | http://repository.uib.ac.id/id/eprint/3087 |
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