Che, Kalvina (2020) Implementasi Promotion Mix pada Washman Laundry. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kerja praktek ini dilakukan dengan tujuan untuk membantu usaha jasa Washman Laundry dalam menghadapi masalah yang sedang dialami yaitu mengurangnya jumlah konsumen dan pendapatan. Kerja praktek yang dilakukan oleh penulis dimulai dari bulan Oktober 2019 hingga bulan Januari 2020. Penulis melakukan implementasi-implementasi strategi menggunakan komponen Promotion Mix. Output dari hasil proyek adalah dalam bentuk strategi-strategi bauran promosi. Strategi yang diterapkan oleh penulis adalah strategi yang efektif dan bermanfaat bagi pemilik usaha jasa untuk membuat sebuah keputusan maupun kebijakan. Hasil dari strategi bauran promosi adalah Direct Marketing dan Sales Promotion. Setelah usaha jasa Washman Laundry menggunakan sistem yang dirancang oleh penulis, usaha jasa pada Washman Laundry menghasilkan dampak yang positif bagi usahanya dengan meningkatkan jumlah konsumen yang secara langsung mempengaruhi penghasilannya. ********************************************************************** This practical work is carried out with the aim of helping Washman Laundry service business in dealing with the problems being experienced namely reducing the number of consumers and income. Pratical work carried out by the author starts from October 2019 until January 2020. The author implements strategies using the Promotion Mix component. The output of the project results is in the form of promotional mix strategies. The strategy applied by the author is an effective and beneficial strategy for the service business owner to make a decision or policy. The results of the promotion mix strategy are Direct Marketing and Sales Promotion. After the Washman Laundry service business uses a system designed by the author, the service business at Washman Laundry produces a positive impact on its business by increasing the number of consumers that directly affect its income.
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Promotion Mix, Direct Marketing, Sales Promotion |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 04 May 2020 07:34 |
| Last Modified: | 04 May 2020 07:35 |
| URI: | http://repository.uib.ac.id/id/eprint/3059 |
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