Penerapan Promotion Mix pada Koku Dart Shop

Herlin, Herlin (2020) Penerapan Promotion Mix pada Koku Dart Shop. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Tujuan dilakukannya kerja praktek ini adalah untuk menerapkan sistem promotion mix terhadap Koku Dart Shop. Hal ini dilakukan karena penjualan pada Koku Dart Shop tidak begitu mengalami peningkatan dari tahun ke tahun. Kegiatan kerja praktek dimulai sejak bulan September 2019 hingga Januari 2020. Metode observasi dan waawancara digunakan dalam pelaksanaan kerja praktek ini. Sistem promotion mix yang digunakan pada Koku Dart Shop terdiri dari advertising, sales promotion, dan direct marketing. Promosi dilakukan pada Koku Dart Shop agar menarik perhatian publik untuk berbelanja berbagai peralatan permainan darts. Kerja praktek ini melakukan promosi dengan cara memasang spanduk, mengadakan perlombaan darts dan juga mempromosikan alat peralatan darts pada media sosial dan e-commerce. Setelah spanduk terpasang, lokasi Koku Dart Shop gampang dicari. Pemain darts juga banyak yang ikut serta pada perlombaan yang diadakan oleh Koku Dart Shop. Hasil dari penjualan online adalah bertambahnya pelanggan dan peningkatan pada jumlah pesanan. ********************************************************************** The purpose of this practical work is to implement a promotion mix system for Koku Dart Shop. This is done because sales at Koku Dart Shop have not increased significantly from year to year. Practical work activities begin from September 2019 to January 2020. The method of observation and interviews is used in the implementation of this practical work. The promotion mix system used in Koku Dart Shop consists of advertising, sales promotion, and direct marketing. Promotion is done at Koku Dart Shop to attract public attention to shop for various darts game equipment. This practical work promotes by putting up banners, holding darts competitions and also promoting darts equipment on social media and e-commerce. After the banner is installed, the location of Koku Dart Shop is easy to find. Many darts players participated in the competition held by Koku Dart Shop. The result of online sales is an increase in customers and an increase in the number of orders.

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