Menerapkan Promotion Mix pada Warung Aheng Ombak di Batam

Christensen, Eunike (2020) Menerapkan Promotion Mix pada Warung Aheng Ombak di Batam. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Tujuan dilaksanakannya kerja praktek ini yaitu untuk menguraikan masalah yang sedang dihadapi Warung Aheng Ombak dan menyelesaikan permasalahan tersebut dengan menerapkan sistem Promotion Mix. Usaha Warung Aheng Ombak berlokasi di Penuin Centre Ruko Blok D No 14-15 Kedai Kopi Intan Baru. Pada Warung Aheng Ombak ini menyediakan berbagai macam masakan khas tanjung pinang. Dengan berjalannya waktu persaingan yang dihadapi Warung Aheng Ombak juga semakin terlihat, semakin banyak pula orang yang mencoba membuka usaha di bidang kuliner karena dianggap memiliki keuntungan dan berpengaruh penting dalam kehidupan sehari-hari. Jika dinilai dari sisi persaingan, yang artinya usaha ini harus berinovasi mengikuti perkembangan zaman dan ekonomi yang ada. Karena jika tidak Warung Aheng Ombak tidak akan bisa berkompetisi dengan pesaing lainnya. Kegiatan kerja praktek ini dilaksanakan kurang lebih 3 bulan yang dimulai pada bulan Oktober hingga Desember 2019. Hal-hal yang diterapkan pada kerja praktek ini yaitu memasang spanduk di depan warung, membuat varian menu baru, adanya pengantaran gratis untuk daerah penuin, dan mendaftarkan warung di mitra GoFood dan GrabFood. Hasil dari kegiatan kerja praktek ini membuktikan bahwa dengan adanya penerapan sistem Promotion Mix dengan baik, maka omset usaha yang dijalankan juga semakin naik dibandingnya dengan tempo sebelumnya, Warung Aheng Ombak sudah semakin banyak dikenal orang, bertambahnya pelanggan baru setiap harinya. ********************************************************************** The purpose of this practical work is to outline the problem being faced by Warung Aheng Ombak and solve the problem by applying the Promotion Mix system. The Warung Aheng Ombak business is located at Penuin Center Ruko blok D no 14-15 Kedai Kopi Intan Baru. At Warung Aheng Ombak it offers a variety of Tanjung Pinang special dishes. As time goes on the competition faced by Warung Aheng Ombak is also increasingly visible, more and more people are also trying to open businesses in the culinary field because they are considered to have advantages and important influence in daily life. If it is judged from the side of competition, which means this business must innovate in accordance with the times and the existing economy. Because if not Warung Aheng Ombak will not be able to compete with other competitors. This practical work is carried out for approximately 3 months starting in October to December 2019. The things that are implemented in this practical work are installing banners in front of the stall, making new menu variants, free delivery for the penuin area, registering the stall in partners GoFood and GrabFood, and create a social media account namely Instagram. The results of these practical work activities prove that with the application of the Promotion Mix system well, the business turnover that is run is also increasing compared to the previous tempo, Warung Aheng Ombak has more and more known people, increasing new customers every day.

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