Merancang Promotion Mix pada Ifandi Laundry di Batam

Jessica, Jessica (2020) Merancang Promotion Mix pada Ifandi Laundry di Batam. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kerja Praktek pada Ifandi Laundry dilaksanakan dengan tujuan mengelola serta membantu pemilik usaha untuk mengembangkan usaha dengan menggunakan strategi Promotion Mix seperti advertising, direct marketing dan sales promotion. Kerja praktek ini dimulai pada bulan September 2019 hingga bulan November 2019. Pelaksanaan kerja praktek ini menggunakan metode dengan melakukan pengamatan langsung ke lokasi kerja praktek, wawancara langsung dengan pemilik usaha, merancang strategi promosi dan menerapkan strategi promosi yang telah dirancang. Strategi yang diterapkan ini bertujuan untuk meningkatkan jumlah pelanggan dan meningkatkan profit usaha Ifandi Laundry. Rancangan sistem promosi yang dilakukan penulis seperti memberikan diskon kepada pelanggan yang setia, melakukan promosi dan menyebarkan informasi Ifandi Laundry menggunakan sosial media seperti Instagram dan Facebook. Pada saat menerapkan Promotion Mix, penulis juga membantu dan melatih pemilik usaha menggunakan strategi yang telah dirancang. ********************************************************************** This Job Practice was held at Ifandi Laundry with the aim of managing and helping business owners to develop their businesses using Promotion Mix strategies such as advertising, direct marketing and sales promotion. This job practice begins in September 2019 until November 2019. The implementation of this job practice uses methods by making direct observations to the location of practical work, direct interviews with business owners, designing promotional strategies and implementing promotional strategies that have been designed. The strategy adopted is aimed at increasing the number of customers and increasing the profit of the Ifandi Laundry business. The promotion system design that was done by the writer such as giving discounts to loyal customers, doing promotions and distributing Ifandi Laundry information using social media like Instagram and Facebook. When applying Promotion Mix, the writer also helps and trains business owners to use the strategies that have been designed.

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