Eichi, Soraya (2020) Penerapan Pemasaran Promotion Mix di Warung Makan Bude Ica. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Laporan Kerja Praktek ini di susun untuk menggambarkan proses penyelesaian masalahan yang di alami oleh warung makan Bude Ica khususnya permasalahan terkait pemasaran. Usaha ini sama sekali belum menerapkan strategi bauran pemasaran sehingga berdampak bagi pendapatan usaha. Alasan ini lah yang mendorong penulis untuk membantu pemilik usaha untuk menyelesaikan permasalahan tersebut. Program Kerja Praktek ini di mulai sejak akhir Agustus sampai dengan bulan Oktober 2019. Langkah awal pelaksanaan kerja praktek yaitu observasi dan wawancara untuk mengidetifikasi permasalahan dan kebutuhan pemilik usaha. Kemudian dilanjutkan dengan perancangan metode bauran promosi sesuai dengan kebutuhan pemilik usaha. Strategi promosi yang efektif dan efisien berdampak positif dalam meningkatkan penjualan usaha. Hasil dari rangkaian kerja praktek ini yaitu di terapkannya strategi bauran promosi berupa advertising dan sales promotion pada warung makan Bude Ica. ********************************************************************** This report is compiled to describe the process of problem solving experience at warung makan Bude Ica especially for marketing issues. This business has not using any marketing mix strategy that has an impact on business revenue. In this case has encourage the author to assist the owner to solve these main problems. This program starts from the end of August until October 2019. The initial step is observation and interview to identify the problems and the needs. Next proceed with the design of promotion mix according to the needs. An effective and efficient promotional strategy has a positive impact for increasing sales. The result of this programis the implementation of the promotion mix strategy as advertising and sales promotion at warung makan Bude Ica.
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 24 |
| Uncontrolled Keywords: | Promotion mix, Advertising, Sales promotion |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 30 Apr 2020 09:30 |
| Last Modified: | 30 Apr 2020 09:31 |
| URI: | http://repository.uib.ac.id/id/eprint/2868 |
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