Peran Sales Department dalam Operasional Harris Hotel Batam Center

Vernanda, Veren (2020) Peran Sales Department dalam Operasional Harris Hotel Batam Center. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Pariwisata merupakan salah satu sektor industri yang bersifat dinamis dan sedang mengalami perkembangan pesat, khususnya di Indonesia.Kota Batam merupakan salah satu kota utama tujuan wisata di Indonesia yang terkenal akan keindahan bahari dan kuliner seafood-nya. Perkembangan pariwisata yang ada tentunya juga berdampak terhadap persaingan dan pertumbuhan industri perhotelan. Harris Hotel Batam Center merupakan salah satu city and business hotel bintang 4 yang berlokasi tepat di pusat Kota Batam serta berdekatan dengan pelabuhan internasional dan pusat perbelanjaan. Lokasi prima ini menjadikan Harris Hotel Batam Center sebagai pilihan utama bagi wisatawan baik domestik maupun mancanegara dalam penyediaan jasa akomodasi. Penulis berkesempatan melaksanakan kegiatan kerja praktek selama 4 bulan di Harris Hotel Batam Center, tepatnya di sales department. Laporan yang berjudul “Peran Sales Department dalam Operasional Harris Hotel Batam Center” ini merupakan salah satu kriteria dalam menyelesaikan jenjang pendidikan S-1 Manajemen Konsentrasi Pariwisata di Universitas Internasional Batam. Dalam proses pengumpulan data sebagai dasar penyelesaian laporan ini, penulis menggunakan teknik wawancara, dokumentasi, observasi serta studi pustaka, dimana dalam prosesnya penulis mendapatkan banyak pengetahuan dan keterampilan yang sangat bermanfaat sebagai bekal menghadapi dunia kerja di masa mendatang. Selama kegiatan kerja praktek, penulis juga menemukan beberapa masalah yang kerap terjadi dalam kegiatan operasional hotel. Dengan menganalsis permasalah tersebut, penulis juga memperoleh informasi dan pengetahuan tambahan, serta mampu mengemukakan beberapa saran yang diharapkan dapat bermanfaat bagi hotel. ********************************************************************** Tourism is a dynamic industry which is currently experiencing a rapid development, especially in Indonesia. Batam is one of the main tourism destinations in Indonesia that is well-known for its marine bauty and seafood cuisine. The development of existing tourism certainly has an impact on the competition and growth of the hospitality industry. Harris Hotel Batam Center is one among the 4-star city and business hotel in Batam which located right in the heart of Batam and adjacent to international ports and shopping centers. This prime location makes Harris Hotel Batam Center serves as the top choice for both domestic and foreign tourists in providing accommodation services. The author had the opportunity to carry out on-the-job training for 4 months at Harris Hotel Batam Center, precisely at the sales department. This report entitled "The Role of the Sales Department in the Operations of Harris Hotel Batam Center" is one of the criteria in completing the Bachelor degree of Tourism Concentration Management at Batam International University. In the process of collecting data as the basis for completing this report, the author used interviewing method, documentation, observation and literature studies, where the author got a lot of knowledge and skills which are very useful as a provision to face the world of work in the future. During the on the job training, the author also found several problems that often occur in hotel operational activity. By analyzing these problems, helped the author to obtain additional information and knowledge, which eventually made the author was able to suggest some settlement that are expected to be useful for the hotel.

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