Penerapan Strategi Promotion Mix di Toko DKA Style

Trifena, Lumer Juni (2020) Penerapan Strategi Promotion Mix di Toko DKA Style. UNSPECIFIED. UNSPECIFIED. (Submitted)

Preview	Text k-1541123-abstract-en.pdf Download (1MB) | Preview
Preview	Text k-1541123-abstract-id.pdf Download (1MB) | Preview
	Text k-1541123-bibliography.pdf Download (286B)
Preview	Text k-1541123-chapter1.pdf Download (246kB) | Preview
Preview	Text k-1541123-chapter2.pdf Download (230kB) | Preview
Preview	Text k-1541123-chapter3.pdf Download (242kB) | Preview
	Text k-1541123-chapter4.pdf Restricted to Repository staff only Download (234kB) | Request a copy
	Text k-1541123-chapter5.pdf Restricted to Repository staff only Download (298kB) | Request a copy
	Text k-1541123-chapter6.pdf Restricted to Repository staff only Download (333kB) | Request a copy
Preview	Text k-1541123-chapter7.pdf Download (2MB) | Preview
Preview	Text k-1541123-cover-id.pdf Download (11kB) | Preview

Abstract

Mahasiswa dapat melatih kemampuan mereka dalam dunia kerja melalui kegiatan kerja praktek. Melalui hal ini, mahasiswa dilatih secara nyata untuk dapat merasakan kerja pada sebuah perusahaan atau organisasi lainnya, terjun langsung ke lapangan agar dapat mengetahui lingkungan kerja dan cara beradaptasi dengan lingkungan tersebut. Topik yang akan dibahas dalam kerja praktek ini yaitu “Penerapan Strategi Promotion Mix di Toko DKA Style”. Bauran pemasaran mempunyai peranan penting bagi setiap perusahaan. Kegiatan tersebut dilakukan sebagai pengenalan akan produk oleh perusahaan kepada calon konsumen, oleh sebab itu promosi perlu diperhatikan karena merupakan salah satu kunci utama penjualan. Promosi merupakan hal yang dilakukan perusahaan keberhasilannya ditentukan oleh bauran promosi (promotion mix). Strategi promosi yang efisien serta efektif dan efisien dapat menentukan penjualan perusahaan kedepannya. Sehingga diperlukan strategi yang tepat sehingga dapat diimplementasikan. ********************************************************************** Students can practice their abilities in the world of work through practical work activities.Through this, students are trained in real terms to be able to feel work at a company or other organization, go directly to the field so they can know the work environment and how to adapt to the environment. The topic that discussed in this practical work is Implementation of Promotion Mix Strategy in DKA Style Stores Marketing mix has an important role for every company. The activity is carried out as an introduction to the product by the company to prospective customers, therefore promotion needs to be considered because it is one of the main keys to sales Promotion is something that the company does, its success is determined by a promotion mix. An efficient and effective and efficient promotion strategy can determine the company's future sales. So that the right strategy is needed so that it can be implemented.

Actions (login required)

View Item