Penerapan Promotion Mix pada Toko Obu Djamoe

Sapitra, M. Akmal (2020) Penerapan Promotion Mix pada Toko Obu Djamoe. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Dalam Kerja Praktek ini penulis mangambil judul Penerapan Promotion mix Pada Toko Obu Djamoe, Adapun tujuan dari Kerja Praktek ini untuk mengatasi sebuah permasalahan yang ada di toko Obu Djamoe dalam mempromosikan produknya agar dapat meningkatkan pelanggan dan jumlah pendapatannya. Dalam pelaksanaan Penulis menggunakan metode Observasi, wawancara, perancangan strategi dan Implementasi. Promotion mix yang akan di terapkan oleh penulis pada toko Obu Djamoe. Promotion mix murupakan faktor penting dalam menunjang keberhasilan suatu produk untuk dapat melekat di benak konsumen, promotion mix adalah periklanan (Advertising), promosi penjualan (Sales promotion), penjualan perseorangan (Personal selling), penjualan langsung (Direct selling). Dalam kerja praktek ini penulis mendapatkan hasil yaitu secara umum dapat dikatakan bahwa Promotion mix yang di terapkan penulis memberikan hasil yang positif, Setelah melaksanakan promotion mix dalam beberapa bulan :Angka penjualan produk Obu Djamoe mengalami peningkatan di bandingkan dengan sebelum melaksakan promotion mix, Sudah mulai banyak masyarakat mengenal produk Obu Djamoe setelah melaksanakan promotion mix dan Intensitas kunjungan di instagram serta toko mulai mengalami peningkatan. ********************************************************************** In this Job Training the author embodies the title of Implementation of Promotion mix at Obu Djamoe Store. The purpose of this Job Training is to overcome a problem that exists in the Obu Djamoe store in promoting its products in order to increase customers and their income. In the implementation of the author using the method of observation, interviews, strategy design and implementation. Promotion mix that will be applied by the author at the Obu Djamoe store. Promotion mix is an important factor in supporting the success of a product to be embedded in the minds of consumers, promotion mix is advertising (advertising), sales promotion (Sales promotion), individual sales (Personal selling), direct selling (Direct selling). In this practical work the writer gets the results that in general it can be said that the Promotion mix applied by the writer gives positive results, After carrying out the promotion mix in a few months: Obu Djamoe product sales figures have increased compared to before carrying out promotion mix. the community knows about Obu Djamoe products after carrying out promotion mix and the intensity of visits on Instagram and stores begins to increase.

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