Perancangan Promotion Mix pada Kyan's Cafe di Batam

Junhendri, Junhendri (2020) Perancangan Promotion Mix pada Kyan's Cafe di Batam. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kerja praktek ini dilakukan pada bulan September 2019 hingga bulan November 2019. Penulis memiliki maksud membantu dalam meningkatkan pendapatan bisnis dengan menerapkan berbagai strategi Promotion mix sepertiperiklanan, pemasaran secara langsung dan penjualan dengan system promosi. Penerapan kerja praktek ini menerapkan prinsip dengan peninjauan secara langsung ke area kerja praktek, wawancara dilakukan secara langsung bersama dengan pengurus kafe, mengatur strategi promosi yang akan dipakai dan menggunakan strategi promosi yang telah ditetapkan dengan sekreatif mungkin untuk menarik calon konsumen. Strategi promosi tersebut untuk menambahkan jumlah peminat dan meningkatkan penghasilan usaha Kyan cafe. Strategi promosi yang akan diterapkan penulis ini ialah menawarkan opsi pemotongan harga kepada pelanggan, dengan memberi harga spesial kepada pelanggan yang berbelanja dan menyebarkan promosi dan profil Kyan cafeagar semakin di kenal masyarakat luas dengan menggunakan cara penyebaran melaluisosial media seperti Instagram. Dalam mempratekkan strategi Promotion Mix, penulis juga membantu dan memberi ilmu kepada pemilik usaha untuk memakai strategi yang sudah ditetapkan. ********************************************************************** This workable work was carried out from September 2019 to November 2019. The author has the goal of helping to improve business by using a variety of mixed promotion plan such as advertising, direct marketing and sales with a promotion system. The process of this practical work applies the method of direct monitoring to the practical work area, interviews are conducted directly together with the cafe administrator, arranges the promotion strategy that will be used and uses the promotion strategy that has been determined as creatively as possible to attract potential customers. The promotion strategy is to increase the number of enthusiasts and increase business income Kyan café. The promotion strategy that will be applied by this writer is to offer a price-cutting option to customers, by giving special prices to customers who shop and spread promotions and profiles of Kyan cafe so that it is increasingly known to the wider community by means of dissemination through social media such as Instagram. In practicing the Promotion Mix strategy, the writer also helps and gives knowledge to business owners to use the plan that have been set.

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