Implementation of Digital Marketing at Badminton Penuin Sport Store

Renato, Rio (2020) Implementation of Digital Marketing at Badminton Penuin Sport Store. Project Report. UNSPECIFIED. (Submitted)

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Abstract

Tujuan dari kerja praktek ini adalah mengatasi permasalahan yang sedang dihadapi oleh Toko Badminton Penuin Sport yang berlokasi pada Ruko Penuin Centre Blok T No 8. Penurunan omset pejualan adalah masalah utama yang sedang terjadi pada Toko Badminton Penuin Sport. Hambatan yang sedang dialami oleh pemilik usaha akan dibantu oleh penulis dengan cara menerapkan sistem pemasaran digital melalui sosial media. Kerja Praktek ini akan dilakukan dari periode 16 September 2019 s.d. 31 November 2019. Teknik pengumpulan data yang digunakan adalah dengan cara metode observasi dan wawancara terhadap Bapak Hartono Bagio sebagai pemilik Toko Badminton Penuin Sport. Hasil yang diperoleh akan dikembangkan oleh penulis agar dapat membantu dalam perencanaan sistem pemasaran digital yang sesuai dengan kebutuhan pemilik toko. Perencanaan sistem pemasaran digital yang dirancang oleh penulis meliputi pembuatan sosial media untuk memasarkan produk yang dijual, mengunggah produk yang dijual serta spesifikasi produk, membuat video company profile dan menampilkan testimonial pelanggan. Luaran dari laporan kerja praktek ini diharapkan agar sistem pemasaran yang telah dirancang dapat terus dimanfaatkan oleh pemilik toko dan sistem tersebut dapat terus dikembangkan oleh pemilik usaha sesuai dengan perkembangan teknologi. ********************************************************************** The purpose of this practical work is to resolve the problem that is currently Badminton Penuin Sport Store faced with which located at Ruko Penuin Centre Blok T No 8. The decrease in sales turnover is the main problem that often happen at Badminton Penuin Sport Store. The obstacle that is currently the business owner faced with will be helped by the author by implementing a digital marketing system through social media. This practical work will be held from 16 September 2019 until 31 November 2019. The technique for data collection that was used is by observation method and interviewing Mr Hartono Bagio as the owner of the Badminton Penuin Sport Store. The results of the information obtained are then developed by the author in order to help in planning a digital marketing system that suit the owner of the store needs. Digital marketing system that was planned by author includes the creation of social media to market the product sold, uploading the product sold and product spesifications, create a company profile video and display customer testimonials. The outcome of this practical work report is expected that marketing system that has been designed can continue to be utilized by the store owner and the system can continue to be developed by store owner in accordance with technological development.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 22
Uncontrolled Keywords: MSME, system, digital marketing, social media, instagram, facebook, market place.
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 29 Apr 2020 07:12
Last Modified: 29 Apr 2020 07:22
URI: http://repository.uib.ac.id/id/eprint/2475

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