Faktor-faktor yang Mempengaruhi Pengambilan Keputusan Investasi Saham pada Investor di Kota Batam

Sally, Sally (2019) Faktor-faktor yang Mempengaruhi Pengambilan Keputusan Investasi Saham pada Investor di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Pengambilan keputusan investasi bagi investor itu sangat penting dikarenakan akan berpengaruh bagaimana seorang investor dalam bertindak untuk membuat dan mengambil sebuah keputusanl dalam berinvestasi, di penelitian ini terdapat beberapa faktor external dan internal yang mempengaruhi investor dalam mengambilhkeputusanlinvestasi pada pasar modal khurusnya di saham yaitu personalifinancialkneeds, accounting information, firm’s image/self-image, neutralf information, dan advocate recommendation terhadap invesment decision making. Pada objek penelitian ini difokuskan pada investor yang sudah melakukan investasi di saham, terdapat 176 data responden yang dikumpulkan dan metode yang digunakan untuk pengujiantyaitu regresi linear berganda dibantu oleh aplikasi Statistical Package for the Social Sciences (SPPS) untuk mengelola data-data yang terkumpulkan melalui kuesioner yang disebarkan ke tiga galeritinvestasi di kota Batam. Hasil dari penelitian ini, dapat simpulkan bahwa faktor personal financial needs, accountingf information, firm’s imagef / self-image, neutral information, dan advocate recommendation memiliiki pengaruh signifikan positif terhadap pengambilan keputusan investasi. ********************************************************************** Investment decision making for investors is very important because it will affect how an investor to act and making a decision in investing, in this study there are several internal and external variables that affect decisions made by investors on the capital market in the stock namely personal financial needs, accounting information, the firm’s / self-image, neutral information, and advocate recommendation on the investment decision making. In the object of research is focused on investors who have invested in stocks, there are 176 respondent data collected and the methods used for testing is the multiple linear regression method assisted with the application of Statistical Package for the Social Sciences (SPSS) for managing data -data were gathered through a questionnaire distributed to three galleries investment in Batam. The results of this study can conclude that personal financial needs, accounting information, firm’s image / self-image, neutral information, and advocate recommendations have a significant positive influence on investment decision making.

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