Harianja, Ervinasari (2019) Analisis Faktor-faktor yang Mempengaruhi Keputusan Investasi terhadap Asuransi pada Masyarakat Kota Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini dilakukan dengan tujuan mengetahui pengaruh lima variabel yang mempengaruhi terhadap variabel keputusan investasi. Variabel bebas yang digunakan pada penelitian ini adalah accounting information, firm image/self image, neutral information, advocate recommendation dan personal financial needs. Metode pada penelitian ini menggunakan data primer di mana kuesioner yang disebarkan kepada masyarakat kota Batam yang memiliki asuransi dan ini menjadi media bagi peneliti dalam mengumpulkan data. Metode analisis yang digunakan dalam pengolahan data adalah analisis regresi linear berganda. Berdasarkan hasil dari penelitian ini diketahui bahwa variabel firm image/self image, neutral information, dan advocate recommendation memiliki pengaruh yang signifikan terhadap variabel pengambilan keputusan, dan accounting information serta personal financial needs tidak memiliki yang pengaruh terhadap variabel pengambilan keputusan. ********************************************************************** This research was conducted with the aim of knowing five variables that influence the investment decision variable. The independent variables used in this study are accounting information, company image/self image, neutral information, advocate recommendations and personal financial needs. The resereach method uses primay data where questionnaires are distributed to the people of Batam who have insurance an this becomes a medium for resereachs to collect data. The analytical method used in processing data is multiple linear regression analysis. Based on the result of this study is known that the variabel corporate image/self image, neutral information and advocate recommendation have a significant influence on the decision making variables, amd accounting information and personal financial needs have no influence on the decision making variable.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | Similarity: 22 |
| Uncontrolled Keywords: | investment decisions, influencing factors, society |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 15 Oct 2019 13:28 |
| Last Modified: | 15 Oct 2019 13:28 |
| URI: | http://repository.uib.ac.id/id/eprint/1468 |
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