Andreas, Andreas (2019) Penerapan Promotion Mix Pada Toko Mini.q. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Tujuan penulis adalah untuk membuat suatu system promotion mix yang dimana akan dapat digunakan pada Toko mini.Q agar dapat menungkatkan brand awareness, dan memperbesar margin penjualan atau profit. Di jaman digital ini banyak perusahaan yang menggunakan media internet untuk memperbesar usaha mereka, sehingga membuat penulis membuat laporan ini, dan praktik kerja ini di kerjakan atau di buat pada Juni 2018 s/d Oktober 2018. Praktik kerja ini di laksanakan pada Toko mini.Q yang bertempat di BCS Mall, yang dimana penulis menempatkan diri dalam pengembangan dalam bidang promosi. Tugas penulis meliputi menyebarkan info tentang brang yang di jual pada Toko mini.Q melalui media internet / jejaring sosial sehingga dapat langsung menjua kepada pelanggan atau personal selling dan juga membuat sistem promosi pada took sehingga menarik minat pelanggan dan memungkinkan Toko mini.Q memperlas jangkauan pasarnya. Kata Kunci: Media Internet, Promotion Mix, Brand Awereness, Toko mini.Q, Personal Selling ********************************************************************** The author's goal is to create a system promotion mix which will be used at Toko mini.Q to increase brand awareness, and increase sales or profit margins. In this digital age, many companies use internet media to enlarge their businesses, so that the authors make this report, and this work practice is done or created in June 2018 until October 2018. This work practice is carried out at the Toko mini.Q located at BCS Mall, where the author places himself in development in the field of promotion. The author's assignment includes spreading info about brackets sold at Toko mini.Q through internet / social networking so that they can sell directly to customers or personal selling and also create a promotion system in stores so that they attract customer interest and allow Toko mini.Q to expand their market range . Keywords: Internet Media, Promotion Mix, Brand Awereness, Toko mini.Q Personal Selling
Item Type: | Thesis (Undergraduate) |
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Additional Information: | Similarity: 18 |
Uncontrolled Keywords: | Internet Media, Promotion Mix, Brand Awereness, Toko mini.Q Personal Selling |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
Divisions: | School of Economic and Business > Accounting |
SWORD Depositor: | Admin Repository Universitas Internasional Batam |
Depositing User: | Admin Repository Universitas Internasional Batam |
Date Deposited: | 30 Jul 2019 11:45 |
Last Modified: | 30 Jul 2019 11:45 |
URI: | http://repository.uib.ac.id/id/eprint/1384 |
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