Wijaya, Eric Wardana (2018) Analisis Faktor yang Mempengaruhi Keputusan Pembelian dalam Membeli Produk Lampu LED yang Ramah Lingkungan. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini bertujuan untuk menganalisis Awareness of Green yang mempengaruhi Consumer Purchasing Decision pada lampu LED di kota Batam. Penelitian ini menggunakan variable Consumer Environmental Concern, Awareness of Green Product, Awareness of Price dan Awareness of Brand Image sebagai variable independen terhadap variable Consumer Purchasing Decision sebagai variable dependen. Penelitian ini menggunakan sampel sebanyak 403 responden yang diperoleh dari 403 kuesioner yang telah dibagikan secara online, sampel dipilih dengan menggunakan non-probabilitas (Snowball Sampling method). Metode statistic yang digunakan untuk menguji hipotesis pada penelitian ini adalah multiple regression analtysis. Data penelitian yang terkumpul akan diproses menggunakan program Statistical Package for Social Sciences (SPSS). Hasil penelitian menunjukkan bahwa Consumer Environmental Concern, Awareness of Green Product, Awareness of Price dan Awareness of Brand Image berpengaruh positif yang signifikan terhadap Consumer Purchasing Decision pada lampu LED di kota Batam. ********************************************************************** This research aimed to analyze awareness of green that influence consumer purchasing decision of LED lamp in Batam City. This study aims to use consumer environmental concern, awareness of green product, awareness of price and awareness of brand image as independent variable to consumer purchasing decision as dependent variable. This study uses sample of 403 responden that obtained from 403 questionnaires were shared by online, the sample is selected using non-probability (Snowball Sampling Method). The statistical methods used to test this research hypothesis is the multiple regression analysis methods. Research data that has been collected will be examined using the program Statistical Package for Social Sciences (SPSS). Results of this study showed that consumer environmental concern, awareness of green product, awareness of price and awareness of brand image have a significant positif effect on consumer purchasing decision of LED lamp in Batam City.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Similarity: 24 |
| Uncontrolled Keywords: | Consumer Environmental Concern, Green Awareness, Awareness of Green Product, Green Product, Green Marketing, Awareness of Price, Brand Image, Purchasing Decision |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 26 Apr 2019 07:53 |
| Last Modified: | 26 Apr 2019 07:53 |
| URI: | http://repository.uib.ac.id/id/eprint/1330 |
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