Wijaya, Prajoko (2018) Analisis Pengaruh Citra Destinasi, Citra Holistik, dan Kepercayaan Normatif Pribadi Terhadap Intensi Wisatawan Mancanegara Berkunjung Kembali Ke Kota Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Didalam penelitian ini terdapat tujuan yakni untuk mengetahui pengaruh citra destinasi, citra holistik dan kepercayaan normatif pribadi terhadap intensi berkunjung kembali wisatawan macanegara ke Kota Batam. Variabel yang digunakan dalam penelitian ini yaitu Citra kognitif, citra afektif, citra konatif, citra holistik, kepercayaan normatif pribadi dan intensi berkunjung kembali. Melihat dari populasi penelitian ini target merupakan wisatawan mancanegara yang pernah mengunjungi ke Kota Batam. Untuk sampel yang digunakan yaitu wisatawan yang sering mengunjungi ke Kota Batam dan juga didalam penelitian ini menggunakan teknik metode snowball. Penelitian ini juga menggunakan uji regresi berganda. Penelitian ini memiliki hasil yang menyatakan bahwa citra destinasi terhadap intensi berkunjung kembali memiliki pengaruh signifikan positif, kepercayaan normatif pribadi terhadap intensi berkunjung kembali juga memiliki pengaruh signifikan. KataKunci: Kota Batam, Pariwisata, Citra Destinasi, Citra Holistik, Kepercayaan Normatif Pribadi, Intensi Berkunjung Kembali, Wisatawan Mancanegara ********************************************************************** In this study there is a purpose that is to determine the effect of destination images, holistic image and personal normative beliefs on the intention to revisit foreign tourists to Batam City. Variables used in this study are cognitive image, affective image, conative image, holistic image, personal normative beliefs and revisit intention. The populations in this research were foreign tourists who have visited Batam. The sample that used in this research were the frequent tourists that visited Batam, moreover, the sample are selected by using the snowball sampling method. This study was tested using multiple regressions. This study has results that states that the destination image of the intention to visit again has a significant positive influence, personal normative beliefs towards the intention to visit again have a significant positive influence.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Similarity: 22 |
| Uncontrolled Keywords: | Batam City, tourism, holistic image, destination image, personal normative beliefs , revisit intention, tourist |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism |
| Divisions: | School of Economic and Business > Tourism |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 15 Oct 2019 09:59 |
| Last Modified: | 15 Oct 2019 09:59 |
| URI: | http://repository.uib.ac.id/id/eprint/1390 |
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