Analisis Dampak Kualitas Situs Web Hotel dan e-Trust Terhadap Minat Pemesanan Online di Kota Batam

Yusron, Yusron (2020) Analisis Dampak Kualitas Situs Web Hotel dan e-Trust Terhadap Minat Pemesanan Online di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Meningkatnya jumlah pengguna Smartphone pada tahun 2015 dari angka 13% hingga 23% memberikan peluang yang besar kepada para pelaku usaha hotel untuk menyiapkan sebaik mungkin kualitas situs web hotel sebagai tempat untuk melakukan transaksi dan menumbuhkan kepercayaan para konsumen terhadap pemesanan online. Non-probabality sampling merupakan metode pengumpulan data yang digunakan. 112 responden merupakan total jumlah sampel yang dipakai untuk analisis. Metode analisis statistik yang dipakai ialah regresi berganda, serta proses pengolahan data dibantu oleh aplikasi perangkat lunak SPSS versi 22 Penelitian ini menghasilkan temuan-temuan sebagai berikut yaitu kualitas situs web hotel berpengaruh secara signifikan terhadap e-Trust, e-Trust berpengaruh secara signifikan terhadap minat pemesanan online, dan kualitas situs web hotel tidak mempengaruhi minat pemesanan online.---------------------------Due to increase the number of Smartphone users in 2015 from 13% to 23% provides a great opportunity for hotel business entrepreneurs It may require the quality of a hotel website as a place to conduct transactions and increase a level of customer confidence in the products or services as online transactions. Non-probability sampling is the data collection method used. 112 respondentsis total number of samples used for analysis. The statistical analysis method used is multiple regression, and the data processing is assisted by SPSS version 22 software applications The results of this study are hotel quality websites that oppose the level of customer trust (e-Trust), e-Trust related to online booking intentions, and hotel website quality not related to online booking intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: hotel website quality, e-Trust, online booking intentions.
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Tourism
Depositing User: Herlina Gultom
Date Deposited: 21 Jan 2021 06:47
Last Modified: 21 Jan 2021 06:47
URI: http://repository.uib.ac.id/id/eprint/3340

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