Penerapan Advertising dan Sales Promotion pada Kongkow Carwash

Viko, Dony Gou (2019) Penerapan Advertising dan Sales Promotion pada Kongkow Carwash. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Penulis menerapkan sistem promosi penjualan dan advertising pada Kongkow Carwash dengan tujuan untuk meningkatkan omset Kongkow Carwash. Kerja Praktek dilaksanakan pada tanggal 1 Juni 2018 hingga 4 September 2018. Kegiatan pertama yang dilakukan penulis adalah mengobservasi keadaan yang terjadi di Kongkow Carwash, dari hasil observasi yang didapatkan penulis dapat menyimpulkan dan menerapkan sistem apa yang sedang dibutuhkan Kongkow Carwash. Dari hasil observasi yang didapatkan penulis, bahwa Kongkow Carwash membutuhkan promosi penjualan dan periklanan. Sistem promosi Penjualan dan periklanan adalah sistem yang sangat penting digunakan dengan bertujuan memberikan informasi dan meningkatkan penjualan perusahaan. Hasil implementasi promosi penjualan dan periklanan sangat baik diterapkan pada perusahaan, dikarenakan promosi penjualan dan periklanan berguna untuk menyampaikan informasi perusahaan, mengenalkan produk atau jasa perusahaan kepada masyarakat, serta dapat meningkatkan omset perusahaan. ********************************************************************** The author applies sales promotion and advertising system to Kongkow Carwash with purpose to increase Kongkow Carwash’s profit. The internship is started from 1 June 2018 until 4 september 2018. First activity that writer do is observing Kongkow Carwash, the result from observe writer know what kind systems Kongkow Carwash need. The result observing from that writer did, Kongkow Carwash need sales promotion and advertising systems. Sales promotion and advertising systems are the important parts to gives company informations and increasing company’s profit. Result from sales promotion and advertising had very useful applied to company, because sales promotion and advertising are useful to deliver company information to the people, introducing products or services, and also can increasing company’s profit.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 16
Uncontrolled Keywords: sales promotion, advertising
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 30 Apr 2020 04:44
Last Modified: 30 Apr 2020 04:45
URI: http://repository.uib.ac.id/id/eprint/2683

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