Pengembangan Video Iklan Series sebagai Program Digital Marketing di Kedai Durian Tok Ngah

Rizky, Muhamad (2018) Pengembangan Video Iklan Series sebagai Program Digital Marketing di Kedai Durian Tok Ngah. Project Report. Sistem Informasi. (Submitted)

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Abstract

Permasalahan yang dihadapi oleh Kedai Durian Tok Ngah adalah lemahnya media periklanan yang dapat membantu penjualan produk oleh-oleh berbasis durian. Pendekatan yang diambil untuk memberikan solusi adalah video iklan series. Metode yang digunakan dalam pelaksanaan Kerja Praktek ini adalah penelitian Terapan dengan mengambil data dengan teknik wawancara dan studi pustaka. Hasil Kerja Praktek ini adalah sebuah Video Iklan Series tentang review produk, yang dirancang menggunakan aplikasi Adobe Premiere Pro CC dan Adobe Photoshop CC. Hasil diimplementasikan ke social media Instagram, dan telah berhasil mengumpulkan 327 views dan terbantu dalam memberikan solusi mempromosikan makanan oleh-oleh khas kota Batam Kedai Durian Tok Ngah secara luas. ********************************************************************** Kedai Durian Tok Ngah had issue regarding their weakness in promotional media to aid their endeavor in selling Durian based snack. We use series commercial video approachment. In this project, which is considered applied research, we gather data using interview and literature study. The result of this project is series commercial video consist of product reviews, which designed using Adobe Premiere Pro CC dan Adobe Photoshop CC. The video then implemented to Instagram Social Media, and manage to attract 327 views and thus giving solution to promoting Batam snack of Kedai Durian Tok Ngah to public.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 24
Uncontrolled Keywords: video iklan series, photoshop, premiere, digital marketing.
Subjects: T Technology > Information technology
Divisions: School of Computer Science > Information System
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 29 Apr 2020 08:24
Last Modified: 29 Apr 2020 08:25
URI: http://repository.uib.ac.id/id/eprint/2531

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