Analisis Pengaruh Motivasi, Pengalaman, Kepuasan Wisatawan dan Citra Destinasi terhadap Minat Masyarakat Kota Batam untuk Mengunjungi Kembali Destinasi Wisata di Kota Batam

Zaman, Mehdar Badrus (2018) Analisis Pengaruh Motivasi, Pengalaman, Kepuasan Wisatawan dan Citra Destinasi terhadap Minat Masyarakat Kota Batam untuk Mengunjungi Kembali Destinasi Wisata di Kota Batam. Master thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara motivasi, pengalaman, kepuasan wisatawan dan citra destinasi terhadap minat berkunjung kembali. Penelitian ini juga bertujuan untuk menguji peranan variabel kepuasan sebagai variabel mediasi antara variabel independen dengan variabel dependen. Data diambil dari 500 sampel dari populasi seluruh masyarakat Kota Batam yang telah melakukan kunjungan pada objek wisata dan dipilih dengan menggunakan metode cluster random sampling dari 12 kecamatan universitas di Kota Batam. Pengujian hipotesis dilakukan dengan menggunakan program statistik SPSS versi 21. Hasil penelitian ini menunjukkan bahwa seluruh variabel independen berpengaruh signifikan terhadap minat berkunjung kembali, kecuali variabel pengalaman tidak berpengaruh signifikan. Hasil peneitian juga menunjukkan bahwa variabel kepuasan memenuhi persyaratan untuk menjadi variabel intervening yang memediasi hubungan antara variabel independen dengan variabel dependen. ********************************************************************** The main purpose of this study is to investigate the relationships among motivation, experience, satisfaction, destination image and revisit intention. Moreover secondary aim of this research is examining the intervening role of satisfaction in mediating the relationship between independent variables and dependent variable. Independent variables used in this research are motivation, experience, satisfaction, and destination image. Data were collected from 500 respondents from Batam people as the population who ever visited tourism sites in Batam and the sampling method used in this research was cluster sampling method. Hypotheses were tested using SPSS program version 21. Results indicated that all independent variables are significantly influence Batam people’s revisit intention but experience. Result of this research also supported intervening role of satisfaction in the relationships between independent variables and dependent variable.

Item Type: Thesis (Master)
Additional Information: Similarity:
Uncontrolled Keywords: motivation, experience, satisfaction, destination image and revisit intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: School of Economic and Business > Master of Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 27 Apr 2020 09:04
Last Modified: 27 Apr 2020 09:05
URI: http://repository.uib.ac.id/id/eprint/2216

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