Pengaruh Unified Theory of Acceptance and use of Technology (UTAUT) Terhadap Behavioral Intentions Pemesanan Tiket Pesawat Melalui Aplikasi Smartphone di Batam

Rheza, Muhammad Fathur (2019) Pengaruh Unified Theory of Acceptance and use of Technology (UTAUT) Terhadap Behavioral Intentions Pemesanan Tiket Pesawat Melalui Aplikasi Smartphone di Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian yang diteliti mempunyai fungsi untuk mengetahui pengaruh niat perilaku pemesanan tiket pesawat melalui aplikasi smartphone pada konsumen di Kota Batam. Variabel yang digunakan sebagai variabel independen adalah Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition dan Perceived Trust terhadap Behavioral Intentions pemesanan tiket pesawat melalui aplikasi smartphone di Kota Batam. Metode digunakan yaitu analisis data primer dari penyebaran kuesioner melalui google form kepada pengguna yang memesan tiket pesawat di Kota Batam melalui aplikasi smartphone. Data diuji melalui metode uji analisis regresi linear berganda yang berfungsi mengukur tingkat pengaruh variabel independen pada dependen. Uji analisis diolah dengan SPSS yang mendapatkan kesimpulan penelitian. Hasil penelitian yaitu seluruh variabel independen yang menjadi faktor penelitian terdapat pengaruh signifikan positif pada niat perilaku pemesanan tiket pesawat melalui aplikasi smartphone di Kota Batam. ********************************************************************** This study determines factors which influence behavioral intentions of booking airplane tickets via smartphone applications on consumers in the city of Batam. The variables used as independent variables are Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions and Perceived Trust on Behavioral Intentions for airplane ticket reservations through smartphone applications in Batam City. Analysis of data from distributing questionnaires via Google form to users who book plane tickets in Batam through the smartphone application. Data analysis using multiple linear regression analysis test methods that function to determine the level of influence of independent variables of the dependent variable. Some analytical tests were processed with SPSS that gets conclusions from this study. Results of the study are the all independent variables have positive significant effect on behavioral intentions for airplane ticket reservations through smartphone applications in Batam City.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 18
Uncontrolled Keywords: Behavioral Intentions, Flight Ticket Booking, Smartphone Application.
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:58
Last Modified: 19 Oct 2019 04:58
URI: http://repository.uib.ac.id/id/eprint/1710

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