Agustina, Intan (2016) Analisa Faktor- Faktor yang Mempengaruhi Konsumen Terhadap Online Shopping Behavior. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Online Shopping Behavior merupakan perilaku belanja online mengacu pada proses pembelian produk atau jasa melalui internet. Tujuan dari penelitian ini untuk menganalisa pengaruh antara financial risk, product risk, convenience risk, non- delivery risk, return policy dan service and infrastructural terhadap attitude yang mempengaruhi online shopping behavior, serta pengaruh domain specific innovativeness, subjective norms, perceived behavioral control dan attitude terhadap online shopping behavior. Objek penelitian ini ada 420 konsumen yang menggunakan online shopping di Batam, dengan menggunakan judgemental sampling. Penelitian ini menggunakan kausal komparatif untuk menganalisa pengaruh variabel independen terhadap variabel dependen. Data tersebut kemudian dianalisis menggunakan statistical package for social sciences (SPSS). Hasil penelitian menunjukkan bahwa domain specific innovativeness, perceived behavioral control, attitude berpengaruh signifikan mempengaruhi online shopping behavior, dan attitude berpengaruh signifikan yang mempengaruhi financial risk, product risk, non delivery risk dan service & infrastructure.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Perilaku berbelanja online, perceived risks, return policy, service & infrastructure, domain specific innovativeness, subjective norm, perceived behavioral control, attitude. |
| Subjects: | H Social Sciences > HJ Public Finance |
| Divisions: | School of Economic and Business > Management |
| Depositing User: | Feggy Alfa Syahfitri |
| Date Deposited: | 21 Jun 2018 07:34 |
| Last Modified: | 21 Jun 2018 07:34 |
| URI: | http://repository.uib.ac.id/id/eprint/730 |
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