Analisis Pengaruh Shopping Orientations Terhadap Online Purchase Intention

Hermawan, Benny (2012) Analisis Pengaruh Shopping Orientations Terhadap Online Purchase Intention. Undergraduate thesis, Universitas Internasional Batam.

Text Benny Hermawan_0841078.pdf - Published Version Restricted to Repository staff only Download (5MB)

Abstract

The continued growth of Internet technology development has enabled Batam consumers to purchase products or service from web-retailers and to search for product information over the Internet. Consequently, it will encourage more companies to use the technology in business activities or service. The study was conducted to investigate the impact of shopping orientations on the customer online purchase intention. The sample in this study were drawn from the college student from four University in Batam. The sample was measured by using purposive sampling techniques. Based on the results of the analysis conclude that four of all the variables (impulse purchase orientation, quality orientation, brand orientation, and convenience orientation) were affect significantly to the online purchase intention. The except one is only shopping enjoyment orientation that may affect to the online purchase intention if there is a mediator of attitude. Keywords: Shopping orientations, Online purchase intention.

Actions (login required)

View Item