Analisis Faktor-Faktor yang Mempengaruhi E-Loyalty

Suniarwati, Suniarwati (2010) Analisis Faktor-Faktor yang Mempengaruhi E-Loyalty. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

In a technology era, competitions among the firms are no longer as easy as before since the competition has moved from the offline environment to online environment. Hence e-loyalty has become very important to the firm in order to maintain its survival among its competitors. This paper describes a theoretical model for investigating the predictors and its influences on e-loyalty: website satisfaction, website trust, perceived value and commitment. The sample in this research is the respondents who have been using online booking website of airline company in Batam. This research has been tested using a sample of 282 respondents in Batam. Data obtained was processed by using SPSS 13. Multiple regression method are used to analyze these data and hypotheses were tested empirically to demonstrate the applicability of the theoretical model. The results indicate that website satisfaction, website trust, perceived value, and commitment have positive effect on e-loyalty. Keywords: Website satisfaction, Website trust, Perceived value, Commitment, E-Loyalty

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