Analisis Pengaruh Competence dan Credibility Terhadap Purchase Intention dengan Trust Sebagai Variabel Intervening

Sugiarto, Sugiarto (2010) Analisis Pengaruh Competence dan Credibility Terhadap Purchase Intention dengan Trust Sebagai Variabel Intervening. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

The development of mobile phone company in Indonesia quite rapidly, causing more and more competitors are emerging to make product innovations in holding market share. Therefore, this study was conducted to determine whether the BlackBerry mobile phone customers to feel the level of facilities and technology at the company to offer sufficient competence and credibility. Objects in this study is that cellular phone companies operating in Indonesia especially in Batam. Indosat company chosen as the object of research for the measurement of purchase intention based on the level of consumer confidence in the company. When firms have the competence and credibility, it will enhance consumer trust that will lead consumers to have the intention to try to buy the product they will be. The existence of customer trust and product innovation, the WOM greater consumer behavior. Respondents to be examined in this study is the respondents who use a BlackBerry cell phone so that respondents can better understand and feel the advantages and disadvantages offered by the company indosat. A total of 120 respondents are given a questionnaire and conducted in purposive sampling, it was found that competence and credibility to significantly affect the trust; trust significantly affects its current purchase intention and purchase intention for product innovation; trust does not affect significantly to the WOM behavior; current purchase intention did not significantly affect the purchase intention for product innovation; current purchase intention significantly affect the WOM behavior; purchase intention for product innovation does not affect significantly to the WOM behavior. Kata kunci: Competence, Credibility, Trust, Current Purchase Intention, Purchase Intention for Product Innovation and WOM Behavior

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