Analysis of Factors That Influence Intention in Puchasing Event That Improve Skills in Batam’s Workforce

Dwiputra, Ory (2022) Analysis of Factors That Influence Intention in Puchasing Event That Improve Skills in Batam’s Workforce. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

The purpose of this study is to find out what factors among purchase risk, purchase benefit & purchase value is most influence Batam citizens in purchasing events that enhance skills. Object of this study is This study uses non-probability sampling with a purposive sampling method with a total of 256 respondents and manages to find out the relationship between perceived benefit , perceived risk & perceivvalue have positive influence to the purchase intention and purchase benefit influence Batam citizens on purchasing event the most. Keyword : Perceived risk, perceived value, perceived benefit, attitude

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