Intra, Intra (2020) Analisa Faktor-Faktor yang Mempengaruhi Intention Mahasiswa Dalam Penggunaan Layanan Transportasi Online Roda Dua Berbasis Aplikasi di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini bertujuan untuk mencari faktor-faktor apa saja yang mempengaruhi niat Mahasiswa yang ada di Kota Batam terhadap penggunaan jasa layanan transportasi online berkendaraan roda dua berbasis aplikasi. Penelitian ini menganalisa pengaruh intention terhadap information quality, self-efficacy, perceived usefulness dan perceived ease of use. Penelitian menggunakan perangkat lunak berupa IBM SPSS Statistics 22 dan Smart PLS 3 dalam pengolahan dan penganalisisan data yang terkumpul. Objek penelitian yang dipilih adalah mahasiswa dalam menggunakan jasa layanan transportasi online. Kusioner penelitian ini dibagikan secara online dan langsung, terdapat 230yang dibagikan dan data yang valid dapat digunakan setelah uji outlier adalah sebanyak 215 data. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling. Hasil penelitian ini dapat menyampaikan pendapat mengenai bagaimana niat mahasiswa dapat menggunakan aplikasi layanan jasa transportasi online dengan kualitas informasi, kemudahan penggunaan, kemudahan yang dapat dikenal dan efikasi diri.-----This research tries to find out what factors influence the intention of students in Batam City to use application-based two-wheeled online transportation services. This study aims to analyze the intention to information quality, self-efficacy, perceived usefulness and perceived ease of use. IBM uses SPSS Statistics 22 and Smart PLS 3 in processing and analyzing collected data. The object of research chosen was students in using online transportation services. The research was shared online and directly, attended by 230 people who were shared and valid data can be used after the outlier test totaling 215 data. The sampling method used in this study was purposive sampling. The results of this study can discuss opinions about how to utilize students can use online transportation service applications with quality information, ease of use, ease of information and self-efficacy.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Intention, Students, Service Applications, Self-Efficacy |
Subjects: | H Social Sciences > HF Commerce > Business |
Divisions: | School of Economic and Business > Management |
Depositing User: | Herlina Gultom |
Date Deposited: | 19 Jan 2021 09:02 |
Last Modified: | 19 Jan 2021 09:02 |
URI: | http://repository.uib.ac.id/id/eprint/3306 |
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