Penggunaan Mobile Shopping Dalam Berbelanja pada Konsumen Kota Batam

Sem, Jack (2020) Penggunaan Mobile Shopping Dalam Berbelanja pada Konsumen Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

Preview	Text s-1441114-cover.pdf Download (240kB) | Preview
Preview	Text s-1441114-abstract-en.pdf Download (1MB) | Preview
Preview	Text s-1441114-abstract-id.pdf Download (1MB) | Preview
Preview	Text s-1441114-chapter1.pdf Download (1MB) | Preview
Preview	Text s-1441114-chapter2.pdf Download (4MB) | Preview
	Text s-1441114-chapter3.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text s-1441114-chapter4.pdf Restricted to Repository staff only Download (2MB) | Request a copy
Preview	Text s-1441114-chapter5.pdf Download (1MB) | Preview
Preview	Text s-1441114-bibliography.pdf Download (1MB) | Preview

Abstract

Tujuan penelitian untuk mempelajari penggunaan dan akses aplikasi/platform Mobile Shopping dalam berbelanja terhadap konsumen yang berada di Kota Batam. Penelitian ini menggunakan variabel Trust, Attitude, Perceived Ease of Use, Perceived Usefulness dan Personal Innovatives sebagai variabel independen, User Satisfaction of Mobile Shopping sebagai variable interveningnya terhadap variable User of Mobile Shopping sebagai variabel dependen. Terdapat sampel sebanyak 365 responden untuk digunakan dalam penelitian ini dimana diperoleh dari warga daerah kota batam pemilihan sample purposive sampling method. Data penelitian yang terkumpul akan diproses menggunakan program Partial Least Square (PLS). Hasil penelitian ini menjelaskan bahwa kegiatan belanja dalam aplikasi/platform Mobile Shopping. Variabel Trust, Attitude, Perceived Ease of Use dan Personal Innovatives berpengaruh signifikan terhadap User Satisfaction of Mobile Shopping Mobile Shopping sedangkan variabel Perceived Usefulness tidak signifikan. User Satisfaction of Mobile Shopping sebagai interveningnya berpengaruh signifikan terhadap User of Mobile Shopping.------------------------------------------------------The research aims to study the use and access of Mobile Shopping’s application/platform in shopping for customers of Batam City. This study uses Trust, Attitude, Perceived Ease of Use, Perceived Usefulness and Personal Innovatives variable as an independent variable, the User Satisfaction of Mobile Shopping as the intervening variable tward the User of Mobile Shopping variable as the dependent variable. There were 365 respondents as samples in this study which are residents of Batam by using purposive sampling method. The research data collected were processed using the Partial Least Square (PLS) program. The results of this study show that shopping activity in Mobile Shopping’s application/platform. Trust, Attitude, Perceived Ease of Use and Personal Innovatives variables significantly influence User Satisfaction of Mobile Shopping, meanwhile Perceived Usefulness variable does not. User Satisfaction of Mobile Shopping as the intervening variable has a significant effect on User of Mobile Shopping.

Actions (login required)

View Item