Febrianna, Maudy (2020) Penerapan Promotion Mix pada Celesta Cafe di Kota Batam. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kerja praktek ini bertujuan untuk membantu perusahaan celesta cafe dalam meningkatkan penjualan dengan menerapkan strategi promotion mix berupa advertising dan sales promotion. Kerja praktek ini dimulai dari bulan Februari 2020 hingga April 2020, kegiatan ini dilakukan dengan observasi, wawancara, peracangan dan simulasi untuk mengumpulkan data dalam kegiatan kerja praktek ini. Output dari kegiatan kerja praktek ini yaitu berupa pemasaran digital untuk mempromosikan penjualan celesta cafe melalui akun sosial media “instagram” serta penerapan promosi berupa pemberian kartu diskon kepada pelanggan dalam membeli makanan dan minuman. Hasil yang didapatkan setelah celesta cafe menerapkan strategi yang dirancang penulis yaitu peningkatan pendapatan penjualan sebanyak 10% pada bulan pertama dan memperoleh pelanggan baru melalui akun Instagram yang telah dibuat serta penambahan pemesanan minuman juga meningkat di Celesta cafe. ********************************************************************** This practical work aims to help Celesta Cafe companies increase sales by implementing a promotion mix strategy in the form of advertising and sales promotion. This practical work starts from February 2020 until April 2020, this activity is carried out by observation, interviews, planning and simulations to collect data in this practical work activities. The output of this practical work activity in the form of digital marketing to promote the sale of celesta cafe through social media accounts' and the application of promotions in the form of giving a discount card to customers in buying food and drinks. The results obtained after Celesta Cafe implemented a strategy designed by the author, namely an increase in sales revenue of 10% in the first month and obtaining new customers through an Instagram account that was created and the addition of beverage orders also increased at Celesta cafe
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 22 |
| Uncontrolled Keywords: | promotion mix, advertising, sales promotion,cafe |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 06 May 2020 06:45 |
| Last Modified: | 06 May 2020 06:49 |
| URI: | http://repository.uib.ac.id/id/eprint/3201 |
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